Reading a data price
How much is my dataset worth? Reading the published figures
Updated
A number for the value of data can be an estimate, a quote or a reported sale, and the page it sits on often says which. Read the kind before you weigh the number.
Which kind each number is
On the board, read up to 2026-10-11, 6 of the 19 buyers have a page that calls its figure an estimate or illustration, and the board reads the figure for 3 as a quote or guaranteed minimum. For the other 10, the board records the kind of figure as not stated.
Why the kind matters
An illustration tells you what a buyer wants you to imagine; a quote is a price set for a defined package, such as a listed plan, a marketplace listing or a winning bid at auction; a reported sale would tell you what one deal closed at, and the board carries none. Only quotes and reported sales are evidence of a price, and even they describe someone else's data.
A winning bid is not yet a sale
The winning bid on the board is Google's for Spirit Airlines' de-identified data. The bankruptcy court's own records show it chosen as the highest and best bid at auction, at a total consideration of $10,000,000, in a notice of the auction results that also sets a hearing on the sale. So the board counts it as a quote, not a closed sale.
Source: Notice of auction results for Spirit's de-identified data (Bankr. S.D.N.Y., Doc 1463)
The buyers with no price of their own
The board reads 7 of the buyers on it as giving a price only on a quote or offer, and for 3 the page on the board does not address price. That is recorded as not stated, never filled in.